UXC

Liquid brought a new vision to life – and 3,500 employees together

Brief

This ASX listed company needed a powerful strategy to communicate their values and build a common sense of purpose for employees spread across different business units throughout Australia and New Zealand.

Solution

Working closely with the Executive team, Liquid crystallised a vision and a new story of business change, then custom-built a powerful communications set and new look palette.

Testimonial

As our go-to agency we commissioned Liquid to refresh our corporate branding, and redesign our website. We put down a creative brief long on verbal metaphors …”We want something that is clean, fresh, contemporary, smooth and seamless, modernistic but not too edgy, corporate but not staid, a little hip but not cringingly so” – like when your 56-year old dad uses street talk… as in “Yo dude wassup! What Liquid delivered absolutely hit the mark.

Our new branding is very “now” – it’s vibrant, engaging and memorable. Our new website is a joy to behold after our old site. It’s clean, visually stimulating, fresh, and easy to navigate. It presents superbly on mobile devices – and gives us an online presence that helps distinguish us from the crowd. Overall I couldn’t be happier with the work of Sue Palmer and her team.