PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018. Back in May, the Organising Committee revealed the branding for the games. The logo is inspired by Hangul (the Korean alphabet) and the oriental philosophy; heaven, earth and the harmony of people. The open square emblem symbolises an open space where people from around the world can come together and celebrate. It is also inspired by snow, ice and the star of winter sports. The colours used for the logo were not only inspired by the Olympic rings, but the Korean 5 cardinal colours. Attached at the bottom is a very generic sans serif logotype. The use of straight lines creates a very minimal and clean look and because these graphic elements are used on all their marketing collateral, the brand becomes very recognisable. When the elements are animated it shows how welcoming, playful and energetic the event will be.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
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It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
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Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
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Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
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A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
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Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
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