Kate Spade Saturday recently partnered up with eBay in a digital strategy to transform retail, mixing online shopping and traditional retail. 4 different pop up stores around New York City offered 30 items from the new Kate Spade Saturday collection. With 6 x 2.7m screens and 24 hour access, shoppers were able to use the touch screen to browse the products and order the ones they liked. After making their picks, they would receive a text message on their phones and reply with when and where they wanted their pieces delivered, in an hour or within a week. These pop up window shops made the most of minimal retail space and engaged the shoppers in a different way.
In Japan, Kate Spade also introduced a new retail concept to encourage people out of their homes and into the shops. Tokyo’s store released new items from their collection every Saturday to guarantee their shoppers a reason to visit regularly. To emphasise this point, promotional materials were needed each week. Kate Spade quickly realised that constantly updating signage and packaging would be expensive and not sustainable.
The solution was to bring in iPads to replace traditional signage. This way promotions were easily displayed and changed, providing an extra layer of interaction between consumer and product. The iPads not only display prices and colours, but also videos, customisation options and how to wear the products.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/When_to_rebrand.v1b-01.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-03-12 09:19:392020-06-12 11:46:06Taking the hint: When you should rebrand
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172020-06-12 12:01:51Brand profiling: Building a consistent brand with a compelling personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-11 09:21:132020-06-15 02:16:27Brand management: Process and responsibilities
As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/2020_Guide_To_Successful_Brand_Positioning.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-01-15 08:57:372020-06-15 02:30:00The 2020 guide to successful brand positioning in your market
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-06-15 09:55:23Brand audit: Does your business need a brand refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202020-06-16 08:41:45Why branding is important in marketing