Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded. The bars were available in 19 countries, including Australia, and gave consumers the chance to win 1.000 Nexus 7 tablets, 155.000 $5 Google Play credits and 200.000 coupons for bags of KitKat minis. Nestlé also made a limited edition of 500 Android robot shaped KitKat bars to be offered as prizes in selected markets. No money was involved in the exchange as both brands had benefits from the relationship.
KitKat also revamped and introduced a new website along with the announcement, with a sleek mobile themed version that borrowed elements from smartphone and tech campaigns.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
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It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
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Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
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Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
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A well-built and managed brand is a significant asset for any business. Here are a few easy ways to measure how aligned your brand is to you.
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Branding is the actions you take to create that brand like your logo, website, and advertising campaign. Here are a few reasons why branding is vital.
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