ILLUSTRATION   |   POSTED ON 15.12.2009

Illustration is a great way to help tell a story around a brand. At a glance, the illustration creates a sense of personality and character. It is a very effective way of communicating especially for packaging design where shelf appeal and a point of difference is essential.

Firstly a brand developer will determine the concept behind the product. What is the core message they want to convey. Illustration helps bring this message to life, develop the story and create emotive visuals that can engage in a way that is sometimes more effective than words or photography.

An illustrator can add a touch of quirkiness, cuteness or create a looseness or unstructured feel around a brand. A sense of fun has been captured on the packaging for Asda’s milkshakes with illustrations in the shape of a strawberry and chocolate but with the personality of a cow.

FAQs

• Why is illustration effective in adding personality to a brand story?
  • Illustrations can convey a brand’s unique voice, style, and values in a visually engaging way. They help create a memorable and relatable brand identity that stands out, evoking emotions and connecting with the audience on a deeper level.
• How can illustrations be incorporated into a brand’s marketing strategy?
  • Illustrations can be used across various touchpoints, such as websites, social media, packaging, advertisements, and promotional materials. Custom illustrations can enhance storytelling, highlight key messages, and create a cohesive visual experience that resonates with the target audience.
• What types of illustrations work best for different brands?
  • The style of illustrations should align with the brand’s identity and audience. For instance, playful and colorful illustrations may suit a children’s brand, while sleek and minimalist designs may be better for a tech company. It’s important to choose a style that complements the brand’s tone and message.
• Can illustrations help in differentiating a brand from its competitors?
  • Yes, custom illustrations can make a brand distinct by showcasing its unique personality and values. Unlike stock images, bespoke illustrations offer originality and creativity, helping the brand to stand out in a crowded market and leave a lasting impression on customers.
• What should brands consider when working with illustrators?
  • Brands should ensure clear communication of their vision, values, and objectives to the illustrator. It’s important to collaborate on creating a consistent style guide, provide detailed feedback, and allow creative freedom within the brand’s framework to achieve the best results. Selecting an illustrator whose style aligns with the brand’s aesthetic is also crucial.

Talk to your local brand agency Liquid Creativity to discuss your website redesign needs.