Alessi is a great example of how a company has built their business around the importance of design. They understand that design adds value to their products and overall brand positioning and it’s fundamental to their business vision. They believe that all domestic products are worthy of being well designed and the creative thinking behind each product should be as important as designing a contemporary building.
Alessi has commissioned some of the top architects and designers to create products in their collection, with many products becoming design icons. Another key feature of their brand is the playful and quirky design of so many of their products. Again these have become signature pieces and so recognisable as an Alessi design. They have created such a unique difference in the market place and this distinctive design aesthetic has lasted the test of time.