Arli Homes

Repositioning a volume home builder to become a bespoke architectural builder

Brief

After building their reputation as an affordable, architecturally designed volume builder, Arli Homes sought to expand their offerings by repositioning themselves as a custom architectural builder, now providing bespoke designs and knockdown rebuild services.

Solution

We conducted in-depth research to understand Arli Homes’ audience, market trends, and industry shifts. This included workshops and interviews with clients seeking either customisable pre-designed homes or bespoke custom homes.

Using these insights, we developed a strategy to create a premium brand targeting Melbourne’s established suburbs, catering to clients looking for their forever home with personalised designs.

The brand overhaul included refining the identity, website, marketing, and advertising. We showcased Arli’s design expertise through premium photography and videos, while emphasising their unique model that integrates architecture, interior design, and construction to maximise creativity and efficiency.

Testimonial

Working with Liquid Creativity has been an invaluable asset in creating our brand and building our business Arli Homes. We were looking for an agency to work with long term that could help bring our vision to life. We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationary, short and long-term marketing strategies, graphic design, all marketing collateral and more.

Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. She offered invaluable feedback and guidance, allowing us to draw from her team’s wealth of knowledge and experience within the industry. Her team is professional, approachable and accommodating, even with small requests outside the work scope they did not hesitate to help with.

We are extremely happy with the outcome and quality of work. We see Liquid as important members of the Arli team and will continue working with them for the long term.