INSIGHTS

Sue Palmer

Sue Palmer

With over 25 years of experience in brand strategy and design, Sue helps businesses uncover their unique identity and build strong, consistent brands. Combining creative insight with strategic thinking, she works closely with clients to clarify their positioning and deliver purposeful branding — driving connection with audiences, recognition in the market, and long-term growth for businesses.
Brand positioning
How to market beyond your list of services
Brand positioning
How do you know if your business has outgrown your brand?
Branding
Branding overwhelm: Where to start when rebranding your business
Brand strategy
Why client interviews make your brand strategy stronger
Branding
10 signs your business needs a branding agency
Brand strategy
Why Melbourne businesses are choosing a creative agency as an extension of their team
Branding
Branding vs Marketing: Why your marketing is failing (and why it might be a branding problem)
Brand strategy
AI without strategy is making average brands more average
Brand strategy
So you're looking for a brand strategist in Melbourne? Here's what to know first
Branding
Five construction branding trends and how to take advantage of them
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