INSIGHTS

Sue Palmer

Sue Palmer

With over 25 years of experience in brand strategy and design, Sue helps businesses uncover their unique identity and build strong, consistent brands. Combining creative insight with strategic thinking, she works closely with clients to clarify their positioning and deliver purposeful branding — driving connection with audiences, recognition in the market, and long-term growth for businesses.
Branding
10 signs your business needs a branding agency
Brand strategy
Why Melbourne businesses are choosing a creative agency as an extension of their team
Branding
Branding vs Marketing: Why your marketing is failing (and why it might be a branding problem)
Brand strategy
AI without strategy is making average brands more average
Brand strategy
So you're looking for a brand strategist in Melbourne? Here's what to know first
Branding
Five construction branding trends and how to take advantage of them
Branding
Why your B2B brand needs to sell harder than your sales team
Brand strategy
Research insight: the link between AI success and brand strategy
Brand strategy
Business branding: What it is, what it does and how to get it right
Brand design
How branding helped this Melbourne tech company soar: A successful SaaS rebrand
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