INSIGHTS

Sue Palmer

Sue Palmer

With over 25 years of experience in brand strategy and design, Sue helps businesses uncover their unique identity and build strong, consistent brands. Combining creative insight with strategic thinking, she works closely with clients to clarify their positioning and deliver purposeful branding — driving connection with audiences, recognition in the market, and long-term growth for businesses.
Brand strategy
Research insight: the link between AI success and brand strategy
Brand strategy
Business branding: What it is, what it does and how to get it right
Brand design
How branding helped this Melbourne tech company soar: A successful SaaS rebrand
Brand strategy
Construction branding: How to build a brand that wins work
Brand strategy
The marketing automation trap: What many businesses get wrong
Brand development
How to boost customer trust with effective brand development
Brand positioning
How Melbourne tech companies can master brand positioning
Branding
Rebranding vs. Brand Refresh: What’s the difference and why it matters
Brand strategy
5 Essential branding strategies for small businesses
Brand identity
How to create a memorable brand logo: tips and tricks
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