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Insights and ideas from Liquid to help your brand.
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Why Branding is Important in Marketing
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.

Colour Psychology: Outstanding Uses of Colour in Branding
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.

What Is Branding? Why Is It Important to Your Business?
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?

Branding in the Age of Social Media
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?

Ask Questions to Increase your Conversion Rate
If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?

Unpacking ahm’s New Brand Positioning: The Art Of Simplicity
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.

How to Find your Brand Purpose
Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.