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The Smart Phone Line Was A Smart Move
Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!
Svedka – Cheers to their New Design!
Svedka's design uses minimalist aesthetics - echoing Swedish design values, while also appearing more modern and sophisticated.
YP Rebrands and is Now a Service Brand for ‘Doers’
In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...
We All Want to Live on IBM Smarter Cities
IBM's "People for Smarter Cities" project uses a different approach to the standard big signs and billboard advertisements.
Is it Veni, Vidi, Vici for Vine Videos?
Airbnb created a short promotional film but using a different medium. It was made entirely out of vine videos called Hollywood and Vines.
A Rebrand to Open up Opera Australia
Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...
Tropicana’s rebrand leaves a bitter taste on consumers
Tropicana Products, owned by PepsiCo is America’s leading brand of orange juice. In January 2009 they decided to...
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.