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Insights and ideas from Liquid to help your brand.
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Why Brand Consistency is the Key to Success
The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
Why Web Design is Important to your Brand?
With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
Marketing: A Guide to Successful Positioning
Marketing positioning helps your business identify a part of the market and be the most attractive brand for your target audience.
Likes Aren’t Everything: Tips for Brands on Social Media
Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
5 Tips on Attracting New Customers to your Business
It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
A Look at How Lynx’s Brand Positioning Strategy Evolved
Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
How to Create a Brand Identity
Brand identity is shorthand for designing the visual aspects your brand and the elements which bring it to life. Here is Liquid's guide to building a great brand identity.
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Liquid Creativity is a boutique branding agency in Melbourne. Our team have 25 years of experience in brand marketing, creative design, new brand development and social media branding.