coca cola advertisement evolution branding

Advertising: A history of its evolution and where it is today

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Advertising is one of the most trusted ways businesses can grab the attention of customers and turn them into a loyal audience. We take a look at how advertising has evolved and what brands need to do today to be successful.
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A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.

Nivea shines with solar energy advertising

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Nivea put out a solar energy advertising campaign in a Brazilian magazine and decked it out with solar panels and a USB charging port so that consumers could plug their phone into.

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Seen that funny campaign by Kmart?

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After 6 years of declining sales and more than 80 stores shutting down in 2012, Kmart (US) decided to fight back with a viral and well-played funny campaign.

The Smart Phone Line was a smart move

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Seeing Apple fans lining up to buy a new product is business as usual and it was also the inspiration for a... Samsung marketing campaign!

Understanding and appealing to the way customers think

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In recent months Volvo launched a new ad campaign in the US for the XC60. Volvo did extensive research using a different...

How we are now appealing to savvier audiences

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Audiences are much more savvy these days and will research products thoroughly to find something that meets their needs.

A brand message that could make it or break it

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Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".

Audi goes creative with a blank canvas advertising

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An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...

Big ad. Small sales. The need for a compelling message

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With so many marketing avenues for companies to utilise, it's easy to lose sight of the essence of effective messaging.