brand purpose

How to find your brand purpose

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Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
building a solid brand

Building your brand foundation

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A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
branding disruption

Brand disruption – Don't get left behind

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In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
brand change in business

Creating a case for changing your brand

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Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
branding tips

Is my brand okay?

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Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.
Powerful-visuals-branding

Your business needs a brand visual language

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Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
good design branding is good business

Why good design is crucial for your business bottom line

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
rebrand crumpler branding

A look at Crumpler’s rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
brand identity

How to build a brand: a business owner’s guide

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In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
pulse brand identiy mmg branding blog

Pulse: Creating a brand for a new digital platform

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When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
Branding identity business

How to create a brand identity

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Brand identity is shorthand for designing the visual aspects your brand and the elements which bring it to life. Here is Liquid's guide to building a great brand identity.