branding tips

Is my brand okay?

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Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.
Powerful-visuals-branding

Your business needs a brand visual language

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Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
good design branding is good business

Why good design is crucial for your business bottom line

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
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How to create a great customer experience online

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In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
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A look at Crumpler’s rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
brand identity

How to build a brand: a business owner’s guide

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In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
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Pulse: Creating a brand for a new digital platform

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When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
branding agency tips blog

Why brand consistency is the key to success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
brand website design strategy

Web design is not dead

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
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Advertising: A history of its evolution and where it is today

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Advertising is one of the most trusted ways businesses can grab the attention of customers and turn them into a loyal audience. We take a look at how advertising has evolved and what brands need to do today to be successful.
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Marketing: A guide to successful positioning

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Marketing positioning helps your business identify a part of the market and be the most attractive brand for your target audience.
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A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.