Android Kitkat

Google & KitKat Brand Strategy

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Google and KitKat developed the Android KitKat 4.4 brand strategy together, which included more than 50 million KitKat bars being specially branded.
Bookworld

A rebranding process to fight the Amazonians

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Bookworld, owned by Pearson Australia Group, is an online book, music, and video retailer with over half a million existing customers and a focus...
Pyeongchang Blog

Winter Olympics Branding for 2018 is All About Harmony

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PyeongChang, South Korea, will be hosting the XXIII Olympic Winter Games in 2018.
Virgin Australia's brand takes their brand up

Virgin Australia’s Unified Brand Takes Them High Up

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With 91 aircraft in it’s fleet in early 2010, Virgin Blue’s market shares were suffering and it’s future unsustainable.
Art name for brand

The Fine Art of Naming Your Brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Brand speaking with target market

Is my Brand Speaking to My Target Market?

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There are several factors that make up the life force for an effective brand, whether personal or corporate.
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Core Values

Thinking Around a Company’s Brand and their Core Values

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At the core, your organisation’s Brand is a reflection of the actions and beliefs of the people who work there.
Brand Identity

A Brand Identity that Takes Boring Out of Consulting

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PoliticsDirect has been rebranded. As a result the public affairs consulting service (now called Brevia Consulting) sports a clean...
Color can influence purchasing decision

How Colour Can Influence our Purchasing Decisions

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There are many reasons why people purchase certain brands, but the visual appearance plays a very important role in...
Hairdressing business

A Hairdressing Business that Grows from Brand Values

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I rang my hairdresser the other day to book an appointment, however she didn’t have an available time after work for...
Office space

Keeping Your Office Space Within the Brand

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Branding for a business is not just about the visual identity of their collateral it is also about the initial impressions when you enter their space.