brand identity

How to build a brand: a business owner’s guide

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In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
how to choose business name

How to choose a business name

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.

Just call us Macca's - McDonalds acts like a mate

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Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...