brand identity

How to build a brand: a business owner’s guide

In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
how to choose business name

How to choose a business name

The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.
Maccas McDonalds

Just call us Macca's - McDonalds acts like a mate

Just in time for Australia Day, McDonald’s Australia has announced that it’s changing the name of 13 restaurants...