good design branding is good business

Why good design is crucial for your business bottom line

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
Branding web design

How to make your website more visually appealing

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Your website must have great visual appeal to succeed in today's digital marketplace. Here are Liquid's tips when considering your brand's web design.
Ultimate UX Basics you need to know

Ultimate UX Basics you need to know

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Some of the important aspects that contribute to the user experience of your website and things to consider when planning and implementing a UX strategy.
The anticipation of anticipatory design

The anticipation of anticipatory design

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Digital design is constantly evolving, particularly as consumers all begin to interact with more and more technologies on a diverse range of platforms.
Clever Design Thinking

How behaviour changes design

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While today’s market offers numerous products and services to help customers to reach their individual needs, creating products that actually create success is extremely difficult.

Creating an awesome customer experience

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Creating an awesome customer experience is time consuming but extremely valuable and it’s not that difficult...

Harnessing the Power of A/B Testing

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There’s lots of talk about the importance of A/B Testing; two thirds of businesses are now integrating it into their marketing strategy.

Surviving Ad-Blocking-As-Standard

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Once upon a time it was only those highly tech savvy types that went to the trouble of finding and installing ad-blocking software, but those days are gone.

How data gives meaning to customers

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Access to vast amounts of data require thoughtful and consistent analysis of where and how you can collect ‘meaningful’ data.

Emotional Design and Copywriting

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There are three main aspects to emotional design – all of which can serve to reinforce a current emotion or the change/ create an emotion; font style, colour and images.

The Art of Emotional Persuasion

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When you appeal to the emotion you are creating a connection which, in turn, makes the target audience more open to your call to action, more receptive.

How imagery can tell a complex story

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Presenting complex data sets in a visual way, through imagery, helps readers to comprehend and analyse the information set more clearly and efficiently.