Electrolux Brand Message

A Brand Message that Could Make it or Break It

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Electrolux, which is a Swedish white goods company, once used a catchy tagline "Nothing sucks like an Electrolux".
Art name for brand

The Fine Art of Naming Your Brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.
Audi blank canvas

Audi Goes Creative with a Blank Canvas Advertising

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An advertisement in Berlin to launch the new 2012 Audi A7 Sportback looks fairly normal - except it was created with...
Brand speaking with target market

Is my Brand Speaking to My Target Market?

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There are several factors that make up the life force for an effective brand, whether personal or corporate.
Client saisfaction

Client Satisfaction is Making Brands Think Differently

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These days anyone can do their own product research and read personal endorsements, we are in a whole new era...
Branding is more than a logo

Branding is So Much More Than Just a Logo

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When some companies approach creative studios looking for a ‘new brand’ they typically mean a new brand name, or icon, or a new look and feel for their existing name.
Core Values

Thinking Around a Company’s Brand and their Core Values

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At the core, your organisation’s Brand is a reflection of the actions and beliefs of the people who work there.
Facebook vs face-to-face. It’s complicated.

Facebook vs face-to-face. It’s complicated

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The Facebook phenomenon has the marketing world abuzz. Understandably too, as this social media giant has risen to be the most influential...
Tesco's new packaging

Tesco’s Cream Looks Yummy on this New Packaging

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The brief to redesign Tesco's range of fresh cream, covering over a massive 30 lines, created an impressive design challenge.
Apple Microsoft Great Design

Business Who Incorporate Design are Winning Big Time!

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These days most businesses, no matter what they make or sell, recognise the power and financial value of good design.
simplicity design

Simplicity in Design: Doesn’t Have to be Complicated

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The pursuit of this authenticity and simplicity are at the essence of any good designers goal.
brand difference

A Brand ‘Pot of’ Difference On and Off the Shelf

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The bold, highly graphic, brand identity based on symbology, pattern and colour associated with each recipe’s origin creates a real visual point of difference.