good design branding is good business

Why Good Design is Crucial For Your Business

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
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How to Create a Great Customer Experience Online

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In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
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A Look at Crumpler’s Rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.

How to Build a Brand: A Business Owner’s Guide

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In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
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Pulse: Creating a Brand for a New Digital Platform

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When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
Why Brand Consistency is the Key to Success

Why Brand Consistency is the Key to Success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
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Why Web Design is Important to your Brand?

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
Marketing: A Guide to Successful Positioning

Marketing: A Guide to Successful Positioning

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Marketing positioning helps your business identify a part of the market and be the most attractive brand for your target audience.
Likes aren’t everything: Tips for brands on social media

Likes Aren’t Everything: Tips for Brands on Social Media

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Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.

5 Tips on Attracting New Customers to your Business

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It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
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A Look at How Lynx’s Brand Positioning Strategy Evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
How to Create a Brand Identity

How to Create a Brand Identity

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Brand identity is shorthand for designing the visual aspects your brand and the elements which bring it to life. Here is Liquid's guide to building a great brand identity.