brand repositioning

Unpacking ahm’s new brand positioning: The Art Of Simplicity

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Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
brand purpose

How to find your brand purpose

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Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
building a solid brand

Building your brand foundation

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A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
branding trust

Why your business needs to build brand trust

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Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?
branding disruption

Brand disruption – Don't get left behind

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In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
finding a branding agency melbourne

Choosing the right brand agency for your business

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Having trouble finding the perfect brand partner for you? Here are eight simple steps on how to find the right branding agency for your business.

How to prepare your brand for 2019

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Is your brand ready for 2019? If you’re not sure how to create a branding strategy and vision for the year ahead, here’s our guide on turning your goals into reality.
brand change in business

Creating a case for changing your brand

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Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
branding tips

Is my brand okay?

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Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.
liquid branding agency market positioning

Marketing: A guide to successful positioning

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Marketing positioning helps your business identify a part of the market and be the most attractive brand for your target audience.
branding evolution lynx liquid creativity agency

A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
branding design for business

Branding: Why is good branding great for your business?

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Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.