https://liquidcreativity.com.au/wp-content/uploads/2018/12/branding-reluctance-for-change-within-your-company.png 471 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2018-12-10 10:02:162018-12-10 10:02:16Creating a case for changing your brand
Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
https://liquidcreativity.com.au/wp-content/uploads/2018/11/is-my-brand-okay.png 471 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2018-11-14 09:01:432018-11-14 09:01:43Is my brand okay?
Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.
https://liquidcreativity.com.au/wp-content/uploads/2018/01/Marketing_Positioning_target_market.png 472 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2018-03-08 10:13:022018-03-08 10:13:02Marketing: A guide to successful positioning
Marketing positioning helps your business identify a part of the market and be the most attractive brand for your target audience.
https://liquidcreativity.com.au/wp-content/uploads/2018/01/lynx_brand_repositoning-2.png 471 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2018-02-07 10:30:482018-02-19 09:42:31A look at how Lynx's brand positioning strategy evolved
Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
https://liquidcreativity.com.au/wp-content/uploads/2017/09/Branding_for_business_benefits.png 471 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2017-09-12 11:34:172018-06-12 16:27:39Branding: Why is good branding great for your business?
Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.
https://liquidcreativity.com.au/wp-content/uploads/2016/05/smart-pricing-1.jpg 471 871 Connie https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Connie2016-05-31 11:33:382016-12-22 11:37:18Price means nothing to today’s customers
The concept that customers buy based on price is a myth and it must be taken seriously by marketers and brands in order to survive and prosper.
https://liquidcreativity.com.au/wp-content/uploads/2016/05/be-authentic.jpg 471 871 Connie https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Connie2016-05-25 13:11:282016-12-22 10:14:21How your business can be authentic
When businesses are authentic they will inspire and prosper. Authenticity is the new black and unlike other trends, it's here to stay.
https://liquidcreativity.com.au/wp-content/uploads/2016/05/5International-Brand-Trends-1.jpg 471 871 Connie https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Connie2016-05-17 09:00:412016-12-22 10:16:055 International Brand Trends you can take Local
Staying on top of the latest trends is vital to your business survival. But it’s not about being first, it’s about being the best.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/olive_oil_blog.jpg 471 871 Liquid Designers https://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svg Liquid Designers2010-11-22 07:44:312016-03-02 11:12:30Robinvale Estate: Olive oil with a fresh taste and look
High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with...