branding evolution lynx liquid creativity agency

A Look at How Lynx’s Brand Positioning Strategy Evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
branding design for business

Branding: Why is Good Branding Great for your Business?

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Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.
Brand Strategy pricing

Price means nothing to today’s customers

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The concept that customers buy based on price alone is a myth and it must be taken seriously by marketers and brands in order to grow and prosper.
Be Authentic

How Your Business Can Be Authentic?

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When businesses are authentic they will inspire and prosper. Authenticity is the new black and unlike other trends, it's here to stay.
Branding - Global Trends

5 International Brand Trends You Can Take Local

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Staying on top of the latest trends is vital to your business survival. But it’s not about being first, it’s about being the best.
Olive Oil

Robinvale Estate: Olive Oil with a Fresh Taste and Look

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High quality extra virgin olive oil is a very competitive market but Robinvale Estate positioned themselves differently with...