Rebrand Archives – Liquid Creativity

rebranding

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2020/01/When_to_rebrand.v1b-01-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="rebranding" srcset="https://liquidcreativity.com.au/wp-content/uploads/2020/01/When_to_rebrand.v1b-01-277x159.png 277w, https://liquidcreativity.com.au/wp-content/uploads/2020/01/When_to_rebrand.v1b-01-845x482.png 845w" sizes="(max-width: 277px) 100vw, 277px" data-eio="l" />

Taking the hint: When you should rebrand

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March 12, 2020

When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="" srcset="https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1-277x159.png 277w, https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1-845x482.png 845w" sizes="(max-width: 277px) 100vw, 277px" data-eio="l" />

Brand profiling: Building a consistent brand with a compelling personality

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February 26, 2020

Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="branding" srcset="https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management-277x159.png 277w, https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management-845x482.png 845w" sizes="(max-width: 277px) 100vw, 277px" data-eio="l" />

Brand management: Process and responsibilities

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February 11, 2020

Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.

positioning strategy

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2020/01/2020_Guide_To_Successful_Brand_Positioning-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="positioning strategy" srcset="https://liquidcreativity.com.au/wp-content/uploads/2020/01/2020_Guide_To_Successful_Brand_Positioning-277x159.png 277w, https://liquidcreativity.com.au/wp-content/uploads/2020/01/2020_Guide_To_Successful_Brand_Positioning-845x482.png 845w" sizes="(max-width: 277px) 100vw, 277px" data-eio="l" />

The 2020 guide to successful brand positioning in your market

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January 15, 2020

As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="branding" srcset="https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh-277x159.png 277w, https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh-845x481.png 845w" sizes="(max-width: 277px) 100vw, 277px" data-eio="l" />

Brand audit: Does your business need a brand refresh?

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November 25, 2019

If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.

branding important marketing

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="branding important marketing" data-eio="l" />

Why branding is important in marketing

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September 9, 2019

From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/08/Outstanding_Uses_of_Colour_in_Branding-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="" data-eio="l" />

Outstanding uses of colour in branding

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August 19, 2019

It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/07/Definition-of-branding-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="brand definition" data-eio="l" />

What is the definition of branding?

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July 24, 2019

Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="brand strategy social media" data-eio="l" />

Branding in the age of social media

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July 2, 2019

Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/04/Why-does-your-business-exist-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="brand purpose" data-eio="l" />

How to find your brand purpose

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May 1, 2019

Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/04/Brand_foundation-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="building a solid brand" data-eio="l" />

Building your brand foundation

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April 10, 2019

A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.

branding trust

<img width="277" height="159" src="https://liquidcreativity.com.au/wp-content/uploads/2019/03/how_to_build_trusted_brand-02-277x159.png" class="attachment-portfolio_small size-portfolio_small wp-post-image" alt="branding trust" data-eio="l" />

Why your business needs to build brand trust

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April 3, 2019

Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?