
Brand audit: Does your business need a brand refresh?
0 Comments
/
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.

Why branding is important in marketing
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.

Outstanding uses of colour in branding
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.

What is the definition of branding?
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?

Branding in the age of social media
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?

How to find your brand purpose
Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.

Building your brand foundation
A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.

Why your business needs to build brand trust
Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?

Brand disruption – Don't get left behind
In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.

Choosing the right brand agency for your business
Having trouble finding the perfect brand partner for you? Here are eight simple steps on how to find the right branding agency for your business.