rebrand crumpler branding

A look at Crumpler’s rebrand

From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
SAS rebranding analysis liquid creativity brand agency melbourne

A look at the Scandinavian Airlines rebrand

What does it take to rebrand an airline? We look at the successful rebranding of Scandinavian Airlines and the lessons businesses can learn from it.
rebuilding your brand through rebranding

5 Tips for businesses considering a rebrand

A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.

The table is just the start for this rebrand

After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

Deciding to rebrand or not – is it beyond your control?

Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.

A rebranding process to move beyond the send

YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...

NSW transport is now a unified brand

Sydney’s public transport – trains, buses, ferries and light rails – have come together under one unified brand.

Cornetto rebrand to target a younger audience

Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Farmers Insurance rebrands to fit a new era

Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in the United States...

Subzero Ice Cream becomes hot as hell

This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.

Flying high on customer satisfaction

Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.
Yellow Pages Video Frame

YP rebrands and is now a service brand for 'doers'

In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...