rebrand crumpler branding

A look at Crumpler’s rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
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A look at the Scandinavian Airlines rebrand

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What does it take to rebrand an airline? We look at the successful rebranding of Scandinavian Airlines and the lessons businesses can learn from it.
rebuilding your brand through rebranding

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.

The table is just the start for this rebrand

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After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

Deciding to rebrand or not – is it beyond your control?

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Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.

A rebranding process to move beyond the send

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YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...

NSW transport is now a unified brand

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Sydney’s public transport – trains, buses, ferries and light rails – have come together under one unified brand.

Cornetto rebrand to target a younger audience

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.

Farmers Insurance rebrands to fit a new era

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Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in the United States...

Subzero Ice Cream becomes hot as hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.

Flying high on customer satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.
Yellow Pages Video Frame

YP rebrands and is now a service brand for 'doers'

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In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...