brand strategy social media

Branding in the age of social media

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Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
brand conversion marketing

Ask questions to increase your conversion rate

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If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?
brand repositioning

Unpacking ahm’s new brand positioning: The Art Of Simplicity

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Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
brand purpose

How to find your brand purpose

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Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
building a solid brand

Building your brand foundation

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A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
branding trust

Why your business needs to build brand trust

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Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?
branding disruption

Brand disruption – Don't get left behind

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In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
finding a branding agency melbourne

Choosing the right brand agency for your business

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Having trouble finding the perfect brand partner for you? Here are eight simple steps on how to find the right branding agency for your business.
brand change in business

Creating a case for changing your brand

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Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
rebrand crumpler branding

A look at Crumpler’s rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
SAS rebranding analysis liquid creativity brand agency melbourne

A look at the Scandinavian Airlines rebrand

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What does it take to rebrand an airline? We look at the successful rebranding of Scandinavian Airlines and the lessons businesses can learn from it.
rebuilding your brand through rebranding

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.