Brand personality

Brand profiling: Building a consistent brand with a compelling personality

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Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
branding

Brand management: Process and responsibilities

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Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
branding

Brand audit: Does your business need a brand refresh?

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If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
branding important marketing

Why branding is important in marketing

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From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
Uses of Color in Branding

Outstanding uses of colour in branding

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It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
brand definition

What is the definition of branding?

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Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
brand strategy social media

Branding in the age of social media

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Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
brand conversion marketing

Ask questions to increase your conversion rate

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If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?
brand repositioning

Unpacking ahm’s new brand positioning: The Art Of Simplicity

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Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
brand purpose

How to find your brand purpose

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Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
building a solid brand

Building your brand foundation

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A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
branding trust

Why your business needs to build brand trust

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Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?