building a solid brand

Building your Brand Foundation

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A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
branding trust

Why your Business Needs to Build Brand Trust?

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Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?
branding disruption

Brand Disruption: Don’t Get Left Behind

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In a fast-moving marketplace, how do you ensure your business stays ahead of competitors and not become a casualty of disruption? Here are some tips and insights on how to use disruption as an opportunity for growth.
How to choose the right brand agency for your business

How to choose the right brand agency for your business

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Having trouble finding the perfect brand partner for you? Here are eight simple steps on how to find the right branding agency for your business.
brand change in business

Creating a Case for Changing Your Company’s Branding

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Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
rebrand crumpler branding

A Look at Crumpler’s Rebrand

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From friendly, colourful bike messenger bags to cutting edge fashionable accessories, we take a look at Crumpler's recent rebrand and examine how a brand evolves for the contemporary market.
SAS rebranding analysis liquid creativity brand agency melbourne

A Look at the Scandinavian Airlines Rebrand

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What does it take to rebrand an airline? We look at the successful rebranding of Scandinavian Airlines and the lessons businesses can learn from it.
Heavy Machine Crawler Crane Clip Art

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.
Open Table Brands

The Table is Just the Start for this Rebrand

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After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and
Deciding to rebrand or not

Deciding to Rebrand or Not – Is It Beyond Your Control?

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Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.
Hightail

A Rebranding Process to Move Beyond the Send

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YouSendIt is a cloud storage service established back in 2004 with 43 million registered users. After being renamed...
NSW Transport

NSW Transport is Now a Unified Brand

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Sydney’s public transport – trains, buses, ferries and light rails – have come together under one unified brand.