Cornetto

Cornetto Rebrand to “Own the Cone”

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Cornetto ice cream has recently rebranded to appeal to a more youthful audience aged 14-25.
Farmers seconds of smart

Farmers Insurance Rebrands to Fit a New Era

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Established in 1928, Farmers Insurance Group is one of the leading insurer groups of vehicles, homes, and small businesses in the United States...
Subzero Icecream

Subzero Ice Cream Becomes Hot As Hell

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This legendary Welsh ice cream maker, trading as Mr Creemy since 1959, found out that the name had been taken in 2001 by another company.
Air New Zealand

Flying High on Customer Satisfaction

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Air New Zealand, the preferred airline of Middle-earth, developed a new brand identity to enhance their brand alignment, competitive advantage and customer satisfaction.
Yellow Pages Video Frame

YP Rebrands and is Now a Service Brand for ‘Doers’

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In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...
Opera Australia Brochure

A Rebrand to Open up Opera Australia

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Opera Australia is Australia's primary opera company and one of the world's busiest opera companies. Last year, when they launched their 2014 season...
Tropicana

Tropicana’s rebrand leaves a bitter taste on consumers

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Tropicana Products, owned by PepsiCo is America’s leading brand of orange juice. In January 2009 they decided to...
Dick Smith

Market Research Powers an Effective Rebrand

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Founded in 1968, Dick Smith is one of Australia's biggest technology retailers, famous for their wide range of electronic gadgets featuring mobile phones...
Tiger air

The Tiger Changed its Stripes and Now Wants to Fly High

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Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while...
Cinderella rebrand BTI logo

A Cinderella Rebrand that Fits Perfectly on the Customer

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At Liquid we love a good Cinderella branding story. It's hard to believe a serious company like the Biotech Institute would...
Telstra logo in full color

Telstra’s Rebrand Shows It’s Full Colour Spectrum

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Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...