branding tips

Is my brand okay?

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Some businesses find branding intimidating, we take a look at a recent case study and guide you through how to determine if your brand needs help.
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Your business needs a brand visual language

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Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
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Why good design is crucial for your business bottom line

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Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
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How to create a great customer experience online

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In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
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Pulse: Creating a brand for a new digital platform

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When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
branding agency tips blog

Why brand consistency is the key to success

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The most successful brands use brand consistency to build up their impact and incite instant audience recognition. So what is brand consistency and how can your business use it to be even more powerful?
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Web design is not dead

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With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
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Advertising: A history of its evolution and where it is today

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Advertising is one of the most trusted ways businesses can grab the attention of customers and turn them into a loyal audience. We take a look at how advertising has evolved and what brands need to do today to be successful.
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Likes aren’t everything: Tips for brands on social media

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Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
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Attracting new customers to your business

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It can be difficult to grow your customer base once you’ve established your brand and web presence especially if you're a small to medium-sized business. Here is Liquid’s guide to attracting and retaining new customers.
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A look at how Lynx's brand positioning strategy evolved

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Lynx as a brand has had a dramatic change of their brand positioning in the last decade, we examine the evolution of the Lynx brand and how they've found the right positioning strategy that hits the right notes.
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SEO statistics to improve your brand website

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SEO is one of the most important things your brand should be doing to find new customers. Here are some statistics to think about if you're still considering SEO for your website.