branding design for business

Branding: Why is good branding great for your business?

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Is your brand communicating your business effectively to the right audience? Understand why it's crucial to get your branding right it today's market.
email marketing strategy for business

Email marketing: how it can drive business

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Email marketing is an effective tool in helping your business engage with audiences. Here is our guide to email marketing best practices.
rebuilding your brand through rebranding

5 Tips for businesses considering a rebrand

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A successful business rebrand is much more than a slick logo or website. Here are some tips to consider when rebranding.
how to choose business name

How to choose a business name

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The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world – it’s a global decision.
More about optimal conversion rates

More about optimal conversion rates

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Previously we have discussed the importance of conversion rates and how to calculate your current rate but now we turn to the next bit; how to optimise your conversion rate.
Increase Conversion Rates

Learn about optimal conversion rates

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Whether you provide a product or a service, the internet has become an efficient and effective way of offering and accessing information from anywhere and at any time.
Clever Design Thinking

How behaviour changes design

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While today’s market offers numerous products and services to help customers to reach their individual needs, creating products that actually create success is extremely difficult.
Be Authentic

How your business can be authentic

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When businesses are authentic they will inspire and prosper. Authenticity is the new black and unlike other trends, it's here to stay.
Branding - Global Trends

5 International Brand Trends you can take Local

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Staying on top of the latest trends is vital to your business survival. But it’s not about being first, it’s about being the best.
AB Testing

Harnessing the Power of A/B Testing

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There’s lots of talk about the importance of A/B Testing; two thirds of businesses are now integrating it into their marketing strategy.
Surviving Adblock

Surviving Ad-Blocking-As-Standard

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Once upon a time it was only those highly tech savvy types that went to the trouble of finding and installing ad-blocking software, but those days are gone.
Meaningful Data

How data gives meaning to customers

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Access to vast amounts of data require thoughtful and consistent analysis of where and how you can collect ‘meaningful’ data.