With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.

Previously we have discussed the importance of conversion rates and how to calculate your current rate but now we turn to the next bit; how to optimise your conversion rate.

Some of the important aspects that contribute to the user experience of your website and things to consider when planning and implementing a UX strategy.

Whether you’re a start-up or have been in business for a while, learning the secrets to how to find and keep customers is paramount if you want to stay in business.

In 2015 images on websites really came into their own being bigger and bolder and in pride of place on home page banners. 2016 won’t see their power diminish.