Celebrities are establishing their own brands, especially in the homewares market. They initially have the recognition through what they do but then they develop their personal brand around who they are and what they represent. They become a powerful brand marketing tool endorsing all sorts of products. Customers trust a high profile person when it comes to buying homewares, especially if the brand is already linked to their profession.
It’s very easy for someone like Jamie Durie, who we have grown to trust as a television host and producer of his landscaping shows, to create his own successful line of merchandised product called Patio. He’s got our backyard covered not only through landscaping and design but now also with a new outdoor lifestyle range.
Alex Perry, has made his first step into a design medium beyond clothing. He’s just unveiled a rug collection which is a perfect match in his branding evolution as he represents style and design.
Gordon Ramsay, Nigella Lawson, Jamie Oliver and a swag of other celebrity chefs have branded cookware. This has been driven by the massive popularity of the cooking shows on TV, like MasterChef.
These new celebrity brands that are entering the homewares market are just a natural extension of what they already do.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/When_to_rebrand.v1b-01.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-03-12 09:19:392020-06-12 11:46:06Taking the hint: When you should rebrand
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Profiling-brand-personality-1.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-26 10:08:172020-06-12 12:01:51Brand profiling: Building a consistent brand with a compelling personality
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/Project-your-brand-management.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-02-11 09:21:132020-06-15 02:16:27Brand management: Process and responsibilities
As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
https://liquidcreativity.com.au/wp-content/uploads/2020/01/2020_Guide_To_Successful_Brand_Positioning.png482882Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-01-15 08:57:372020-06-15 02:30:00The 2020 guide to successful brand positioning in your market
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
https://liquidcreativity.com.au/wp-content/uploads/2019/11/Brand-audit-does-your-business-need-a-brand-refresh.png481881Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-11-25 10:53:072020-06-15 09:55:23Brand audit: Does your business need a brand refresh?
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202020-06-16 08:41:45Why branding is important in marketing