Celebrities are establishing their own brands, especially in the homewares market. They initially have the recognition through what they do but then they develop their personal brand around who they are and what they represent. They become a powerful brand marketing tool endorsing all sorts of products. Customers trust a high profile person when it comes to buying homewares, especially if the brand is already linked to their profession.
It’s very easy for someone like Jamie Durie, who we have grown to trust as a television host and producer of his landscaping shows, to create his own successful line of merchandised product called Patio. He’s got our backyard covered not only through landscaping and design but now also with a new outdoor lifestyle range.
Alex Perry, has made his first step into a design medium beyond clothing. He’s just unveiled a rug collection which is a perfect match in his branding evolution as he represents style and design.
Gordon Ramsay, Nigella Lawson, Jamie Oliver and a swag of other celebrity chefs have branded cookware. This has been driven by the massive popularity of the cooking shows on TV, like MasterChef.
These new celebrity brands that are entering the homewares market are just a natural extension of what they already do.
Many businesses find difficulty in implementing changes to their branding. Here's why you shouldn't wait until you lose your market share.
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Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
https://liquidcreativity.com.au/wp-content/uploads/2018/08/Brand_Visual_Language.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-08-22 09:49:422018-08-22 09:49:42Your business needs a brand visual language
Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
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In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
https://liquidcreativity.com.au/wp-content/uploads/2018/06/digital_customer_experience-3.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-06-20 09:06:432018-06-20 10:05:17How to create a great customer experience online