Celebrities are establishing their own brands, especially in the homewares market. They initially have the recognition through what they do but then they develop their personal brand around who they are and what they represent. They become a powerful brand marketing tool endorsing all sorts of products. Customers trust a high profile person when it comes to buying homewares, especially if the brand is already linked to their profession.
It’s very easy for someone like Jamie Durie, who we have grown to trust as a television host and producer of his landscaping shows, to create his own successful line of merchandised product called Patio. He’s got our backyard covered not only through landscaping and design but now also with a new outdoor lifestyle range.
Alex Perry, has made his first step into a design medium beyond clothing. He’s just unveiled a rug collection which is a perfect match in his branding evolution as he represents style and design.
Gordon Ramsay, Nigella Lawson, Jamie Oliver and a swag of other celebrity chefs have branded cookware. This has been driven by the massive popularity of the cooking shows on TV, like MasterChef.
These new celebrity brands that are entering the homewares market are just a natural extension of what they already do.
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
https://liquidcreativity.com.au/wp-content/uploads/2019/09/sync-branding-marketing.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-09-09 09:27:202019-09-09 09:29:14Why branding is important in marketing
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
https://liquidcreativity.com.au/wp-content/uploads/2019/08/Outstanding_Uses_of_Colour_in_Branding.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-08-19 09:33:492019-08-19 10:15:55Outstanding uses of colour in branding
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/Definition-of-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-24 09:32:052019-07-24 09:32:05What is the definition of branding?
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-02 09:13:152019-07-02 09:17:10Branding in the age of social media
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
https://liquidcreativity.com.au/wp-content/uploads/2019/05/AHM_Branding_Case_Study.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-22 09:31:522019-05-22 09:42:49Unpacking ahm’s new brand positioning: The Art Of Simplicity