Celebrities are establishing their own brands, especially in the homewares market. They initially have the recognition through what they do but then they develop their personal brand around who they are and what they represent. They become a powerful brand marketing tool endorsing all sorts of products. Customers trust a high profile person when it comes to buying homewares, especially if the brand is already linked to their profession.
It’s very easy for someone like Jamie Durie, who we have grown to trust as a television host and producer of his landscaping shows, to create his own successful line of merchandised product called Patio. He’s got our backyard covered not only through landscaping and design but now also with a new outdoor lifestyle range.
Alex Perry, has made his first step into a design medium beyond clothing. He’s just unveiled a rug collection which is a perfect match in his branding evolution as he represents style and design.
Gordon Ramsay, Nigella Lawson, Jamie Oliver and a swag of other celebrity chefs have branded cookware. This has been driven by the massive popularity of the cooking shows on TV, like MasterChef.
These new celebrity brands that are entering the homewares market are just a natural extension of what they already do.
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-02 09:13:152019-07-02 09:17:10Branding in the age of social media
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.
https://liquidcreativity.com.au/wp-content/uploads/2019/05/AHM_Branding_Case_Study.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-22 09:31:522019-05-22 09:42:49Unpacking ahm’s new brand positioning: The Art Of Simplicity
Brand purpose is the underlying strength of your business. It shows your ability to live up to your values and commitments to your audience.
https://liquidcreativity.com.au/wp-content/uploads/2019/04/Why-does-your-business-exist.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-05-01 09:30:372019-05-01 09:34:53How to find your brand purpose
A brand foundation works to support your vision and value, you can’t expect your brand to take off without first having stable foundations in place.
https://liquidcreativity.com.au/wp-content/uploads/2019/04/Brand_foundation.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-04-10 09:09:012019-04-10 09:09:57Building your brand foundation
Trust is hard to earn, but it’s more important than ever for the success of your business. So, what can you do to build brand trust?
https://liquidcreativity.com.au/wp-content/uploads/2019/03/how_to_build_trusted_brand-02.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-04-03 09:18:122019-04-03 09:30:35Why your business needs to build brand trust