Despite the advances in technology and more particularly, in digital devices, consumerism is and always will be about people and their basic wants and needs. Harnessing the best ways to service these fundamental wants and needs will be the way to help your business succeed in the digital sphere.
All on messaging
Messaging platforms will become a way to make daily life easier. Moving beyond the channels of shopping and content, all on messaging will offer more – lifestyle solutions, provide financial services, solving social issues, and make life better for both the individual and the community.
New directories and platforms will help consumers to navigate the market. From online local tradespeople, social media sellers and more, discovery directories will allow for better decisions with minimum effort.
Bottom of the pyramid (BOP)
Consumers at the bottom of the pyramid should not be underestimated; while they may not have as much access through digital devices, they make up for that in time – they statistically spend more time on the internet than other groups. And their expectations around technology are rapidly changing – they want to solve shared problems, make people safer and improve their quality of life.
Telling people to just log off in order to gain a better online/offline balance just isn’t going to work. Switching off completely, even for a few days, is not really an option today so by offering an alternative, a digital discipline, then you will fulfil a need. Digital discipline offerings help consumers build healthier relationships.
Aiming to implement all of these 2016 digital trends is not ideal; you need to determine the trend and strategy that will connect best with your target audience and your brand, product or service. To create your digital strategy for 2016, contact your local branding specialist Liquid Creativity.
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/Brand_guidelines_develop_your_own_style.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-09-15 12:33:322020-09-21 10:48:18Everything you need to know about brand guidelines | Advice from a professional
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-02 09:13:152020-06-16 19:13:58Branding in the age of social media
In a world of social media and online reviews, having a great customer experience online is key to attracting and keeping your audience. Here are a few ways your brand can create a better digital customer experience.
https://liquidcreativity.com.au/wp-content/uploads/2018/06/digital_customer_experience-3.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-06-20 09:06:432020-06-22 20:12:31How to create a great customer experience online
When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
https://liquidcreativity.com.au/wp-content/uploads/2018/05/Pulse_case_study_Blog_v1d-09.png472871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-05-02 09:50:402020-06-22 20:47:29Pulse: Creating a brand for a new digital platform
With the rise of packaged themes and online website services, websites are looking more and more identical. This is why good web design is not dead and is still crucial to ensuring brands stand out in a crowded market and attract the right people.
https://liquidcreativity.com.au/wp-content/uploads/2018/03/Web_design_is_not_dead.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-03-28 10:59:412020-06-22 21:04:38Web design is not dead
Creating social media content that resonates and engages your audience is important, but can be challenging. So here are our tips for a better brand social media strategy.
https://liquidcreativity.com.au/wp-content/uploads/2018/02/social_media_strategy_branding.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-02-28 10:08:012020-06-22 21:16:51Likes aren’t everything: Tips for brands on social media