Despite the advances in technology and more particularly, in digital devices, consumerism is and always will be about people and their basic wants and needs. Harnessing the best ways to service these fundamental wants and needs will be the way to help your business succeed in the digital sphere.
All on messaging
Messaging platforms will become a way to make daily life easier. Moving beyond the channels of shopping and content, all on messaging will offer more – lifestyle solutions, provide financial services, solving social issues, and make life better for both the individual and the community.
New directories and platforms will help consumers to navigate the market. From online local tradespeople, social media sellers and more, discovery directories will allow for better decisions with minimum effort.
Bottom of the pyramid (BOP)
Consumers at the bottom of the pyramid should not be underestimated; while they may not have as much access through digital devices, they make up for that in time – they statistically spend more time on the internet than other groups. And their expectations around technology are rapidly changing – they want to solve shared problems, make people safer and improve their quality of life.
Telling people to just log off in order to gain a better online/offline balance just isn’t going to work. Switching off completely, even for a few days, is not really an option today so by offering an alternative, a digital discipline, then you will fulfil a need. Digital discipline offerings help consumers build healthier relationships.
Aiming to implement all of these 2016 digital trends is not ideal; you need to determine the trend and strategy that will connect best with your target audience and your brand, product or service. To create your digital strategy for 2016, contact your local branding specialist Liquid Creativity.
Businesses that want to attract new, & retain existing, customers, need a much broader online presence. Here are some cost effective strategies that work for companies wanting to expand their brand's reach.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Cost_strategies_reaching_new_markets.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-11-03 02:53:372020-11-03 19:40:43Cost effective strategies to expand your brand's reach
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/signs_that_mark_the_time_to_rebrand-1.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-26 18:22:112020-11-03 03:34:00Is it the right time to rebrand? | The signs to look for
It's easier to build a successful business when you have a clear brand essence to start with. Learn how to find your brand essence and use it to inform your business and marketing decisions.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Brand_essence.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-19 12:02:422020-10-20 12:06:29Capturing your brand’s essence and how it will help your business succeed
Learn how to create a successful marketing strategy that focuses on growth to help you to reach your demographic and create a higher profit.
https://liquidcreativity.com.au/wp-content/uploads/2020/10/Supercharge_your_business.png9821816Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-10-08 11:10:242020-10-20 12:09:3710 Marketing strategies to supercharge your business growth
Without strong brand guidelines, businesses can suffer or not even get off the ground. A set of guidelines will set your brand up for success. Here’s everything you need to know about creating and setting up your own.
https://liquidcreativity.com.au/wp-content/uploads/2020/09/Brand_guidelines_develop_your_own_style.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2020-09-15 12:33:322020-10-20 11:41:13Everything you need to know about brand guidelines | Advice from a professional
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
https://liquidcreativity.com.au/wp-content/uploads/2019/07/social-media-branding.png472872Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2019-07-02 09:13:152020-06-16 19:13:58Branding in the age of social media