A simplified logo to make the fox look hot on mobile
Back in June, Mozilla revealed a simplified logo for Firefox, its first since 2009. And they clearly stated that the simplified logo was ‘created specifically with the mobile in mind’ and ‘it’s been optimised to be crisper and cleaner’ on smaller screens. It’s pretty much a more simple design in terms of colours, detail and shape. One major difference is that the globe is no longer super glossy and has a softer deeper colour. The fox has less detail in it’s fur and a lighter colour, while the arm now extends from it’s shoulders instead of under its chest.
Simplicity is the key to effective communication and a company needs to continually assess their design effectiveness. Due to the increased use of mobile devices, consumers are now accessing information on smaller devices and therefore the imagery and graphics need to adapt to that reality. Simplicity of graphics has always been a more effective way to design, but now it’s becoming essential as the detail gets lost when viewed on smaller screens.
Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
https://liquidcreativity.com.au/wp-content/uploads/2018/08/Brand_Visual_Language.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-08-22 09:49:422020-06-22 11:59:05Your business needs a brand visual language
In today’s world of global brands battling it out with an ever-increasing number of start-ups, a beautifully built brand is a necessity. Here's our starter guide to building a brand out of your business.
https://liquidcreativity.com.au/wp-content/uploads/2018/05/Building_a_brand_business_owner_guide_v1d-01.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-05-17 11:17:222020-06-22 20:27:26How to build a brand: a business owner’s guide
When MMG approached us about creating a brand for their new communications platform, we wanted to make sure that the brand endures. This is the story of how Liquid created the Pulse brand.
https://liquidcreativity.com.au/wp-content/uploads/2018/05/Pulse_case_study_Blog_v1d-09.png472871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-05-02 09:50:402020-06-22 20:47:29Pulse: Creating a brand for a new digital platform
Branding continues to be an exciting and creative industry as we go through the most interesting trends that the industry is watching as we head into a new year.
https://liquidcreativity.com.au/wp-content/uploads/2018/01/Branding_Trends_2018.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-01-18 15:45:312020-06-22 21:48:13Branding and design trends to keep an eye on in 2020