PACKAGING   |   POSTED ON 28.08.2013

Kelloggs packaging goes retro on a special edition

To celebrate Froot Loops 50th anniversary, Target (North America) is releasing, for the first time ever, retro-theme Kelloggs packaging for Frosted Flakes, Froot Loops and Rice Krispies.

Each of these packs tap into a feeling of nostalgia, with the style of the characters and use of typography from that period. And because retro style is on trend at the moment, these brands manage to appeal to younger and older audiences.

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