A high profile launch attracting 53 fitness clubs and 165 coach workshops


LaunchPad is a program with a mission to instil in children a desire to participate in sport, physical recreation and lead an active, healthy lifestyle.

It’s a noble ideal – the problem was LaunchPad didn’t have a name for the program, the sub brands, a brand strategy, logo or marketing story and they were about to launch.


Working closely with Gymnastics Australia leadership, Liquid developed the naming of the program, sub brands and market strategy to streamline dozens of programs into three distinct groups. We then built a marketing story starring fun characters who exuded the vibrancy and energy of programs under our new umbrella brand – LaunchPad.


I am confident this campaign will inspire more kids to get involved in gymnastics and hopefully instil in them a love of sport that will continue through their teenage years and into adulthood.

Senator Kate Lundy
Federal Minister for Sport (2012 – 2013)

Project management
Brand strategy
Brand naming
Brand identity
Logo design
Positioning strategy
Print design
Graphic design
Character design