Liquid brought a stylish sophisticated look to this European brand


This successful German brand needed exceptionally designed promotional material to support the marketing of this brand’s tradition, quality and health benefits.


Liquid developed the name Pulse for this innovative communications platform to evoke a sense of connection, movement and dynamism.

Liquid overhauled Birkenstock’s brochure set and devised a striking new design and sophisticated photography style to tell Birkenstock’s story of their commitment to quality and sustainability.


Birkenstock Australia Pty Ltd has been importing, distributing and retailing footwear in Australia for almost 22 years. For the past 10 years we have been using Liquid Creativity for all graphic design work, from the creation of business cards to complete product catalogues and most recently since the introduction of new brand guidelines also for compliance assessments.

I have found Liquid Creativity and especially Sue Palmer to be an excellent partner for Birkenstock Australia. Her professional approach is exemplary, she can delivery precise results based on specific instructions or applies her creativity when all we have is a basic idea. All work is carried out timely and is presented in whatever format we require. Thank you Sue and the Liquid team.

Marcel Goerke
Managing Director

Liquid Creativity has produced a range of products for Birkenstock Australia notably a catalogue for our Australian customers which had success in the Catalogue Awards. Sue Palmer has a unique and intelligent collaborative style which enables the client to contribute and participate in the design process. In all my dealings with Sue I have found her input highly beneficial in helping me to interpret my stores opportunities for effective branding, and to use visual merchandising more effectively.

Ann Gibbons

Project management
Print design
Catalogue design
Art direction
Graphic design