Gecko Kids Fitness

A new brand which appealed to kids, parents and fitness clubs


Gecko had a mission to become a leader in kids’ fitness programs but their marketing desperately needed an overhaul. Their promotional material was out of date, their brand lacked appeal with parents and children, and Gecko’s program to sign up Fitness Clubs as licensees was beginning to flounder.


Liquid’s created a new and energetic marketing look featuring a quirky brand character who proved highly appealing to kids and parents. Liquid’s set the new brand in a fresh vibrant colour format and designed an array of visual elements, helping Gecko secure scores of new licensees across Australia’s fitness industry.


Project management
Print design
Character design
Graphic design