Home Sleep Studies Australia had built a growing business in the diagnostic market but was finding its in-house marketing was hindering their growth prospects.
They needed a streamlined approach to their branded communications to take their business to the next level and attract more practitioners to their service.
Liquid’s rebrand strategy
Home Sleep came to Liquid with lots of ideas and a requirement for customer-friendly communications and a stronger brand positioning.
Liquid started by refining their name to the more memorable ‘Home Sleep’ and positioning the new brand on Home Sleep’s scientific approach and friendly, competent manner.
Drawing on these new brand values, Liquid created a new sales brochure, patient booklets and website with messaging which communicated complex information in a clear, straightforward and comforting way.