Hypervisuals

A brand repositioning helped this audiovisual specialist appeal to a wider audience.

Brief

This audiovisual specialist felt their business name and branding wasn’t helping their marketing and was hindering their push beyond the education industry to the corporate market.

Solution

Liquid Creativity decided to emphasise this provider’s expertise, experience and service and changed their brand name to Hypervisuals.

Liquid’s strategy positioned the new brand as innovative, friendly and knowledgeable, and brought new brand to life with a website focusing on client-centric solutions rather than just a product.

Hypervisuals new positioning has proved a success in both their new and established target markets and their new digital platform featuring streamlined ecommerce sales has helped foster growth.