Immerse Sports

Creating a name, brand identity and website to relaunch a swimming technology company.

Brief

AutoCoach, renowned for its cutting-edge swimming technology, sought a rebrand. Their existing name and branding no longer encapsulated their extensive and diverse capabilities. They needed a new name, website, and marketing materials that would resonate with swimming facilities, coaches, and schools.

Solution

We crafted an extensive rebranding strategy, beginning with the development of a new name and identity. The chosen name, ‘Immerse Sports,’ reflects the enhanced experience their products and services provide to swimmers, coaches, and spectators—an approach rooted in effective branding strategies,

The rebranding initiative replaced the old product-centric visuals with dynamic, engaging graphics designed to evoke increased motivation, engagement, and enjoyment. A circular graphic theme, consistent with the logo, was integrated across all materials to emphasise the focus on athletes. This new visual identity highlights how Immerse Sports enhances athlete performance and experience during training and competitions.

Testimonial

I was ecstatic with the work done – it really helped elevate our brand with meaningful and creative imagery and messaging. I Would recommend Liquid Creativity to anyone looking for branding work.

Bryce Sharples
CEO

Services

Brand template
Brand strategy
Positioning strategy
Marketing collateral
Brand naming
Brand identity
Graphic design
Website
Copywriting