Liquid facilitated a workshop with the executive team to understand their brand and vision for the future. We conducted interviews with their medical experts and clients to understand their needs and gain insights on how to improve their online experience.
The brand blueprint we developed informed the flow, content and design of the website. We included an education portal, an events section and a sophisticated search functionality for clients to easily find the right expert for their needs. We designed EDM templates and digital brochures with links to strategic website pages, creating a seamless customer experience.