Lex Medicus

Refresh the brand as an innovative, leading and international medico-legal company


Lex Medicus provides reports, services and support to the medico-legal industry. They required a fresh new website to reflect the quality of their reports, expertise of their staff and promote their growing list of medical specialists and specialities. The brand needed to be innovative, reflect their international reach and demonstrate how they support the medico-legal community.


Liquid facilitated a workshop with the executive team to understand their brand and vision for the future. We conducted interviews with their medical experts and clients to understand their needs and gain insights on how to improve their online experience.

The brand blueprint we developed informed the flow, content and design of the website. We included an education portal, an events section and a sophisticated search functionality for clients to easily find the right expert for their needs. We designed EDM templates and digital brochures with links to strategic website pages, creating a seamless customer experience.


We couldn’t recommend working with Sue and the Liquid Creativity team enough. They have worked hard to understand our brand and our vision to elevate it to the next level.

Throughout the process they took the time to keep strategically thinking with us on how we could further grow by being innovative and creative. Thanks again Sue, your personal approach makes you stand out from the crowd.

Mirthe Enting
Marketing Manager

Brand workshop
Client interviews
Brand template
Brand strategy
Positioning strategy
Marketing strategy
Graphic design