Repositioning a residential care brand to reflect an active, engaging and nurturing lifestyle and environment.


Lifeview wanted to reposition their brand as a vibrant, supportive and innovative provider in aged care.


In our discussion with Lifeview’s staff members, residents and families, we discovered their philosophy to caring and bringing joy to their residents through their wellness and wellbeing programs.

We developed a brand identity and strategy that showcases a cheerful and active life for residents. A warm and supportive environment filled with friendship and family.


Brand workshop
Client interviews
Brand template
Brand strategy
Positioning strategy
Brand identity
Graphic design
Visual direction