We facilitated multiple sessions of our brand workshop to fully understand the intricacies of their services and who their management team think they are and what they stand for. We also interviewed their staff and clients to get a full picture of who they are as a company from all perspectives.
All of the information we gathered from all stakeholders were then collated and the brand blueprint was produced which the clients can use as a tool for future marketing and which we use as a resource to inform all our brand designs, communications and strategies.
Out of this research we found the right name, that was unique, memorable and distilled their values and aspirations as a company. We then created a warm and dynamic brand identity, website and marketing strategy that communicates the services they provide in a way that was easy to understand without diluting the complex and important work they do. In this way, Logicly can reach a wider market and grow their business.