Vintrace

Services
Brand workshop
Client interviews
Name Development
Brand Messaging
Brand Strategy
Logo Identity
Website Design
Exhibition banners

The results were impressive too, with our Australian subscription revenue jumping 30% in the next year.

Problem
Vintrace (formally VINX2) had built their business over eight years and a new, savvy entrant into the market prompted them to look at their business name and branding.

Liquid’s brand strategy
Our in depth analysis of the business, process and customer needs highlighted the need to communicate the benefits for all winery staff. Liquid created a new brand that focused on how the winery software was easier, more efficient and more powerful than their competition. We moved the brand from focusing on features to benefits. This created clarity and helped vintrace to personalise and engage their customers.

Testimonial
After years in business, we knew our brand was holding us back so we turned to Liquid to help us. Liquid came up with a new brand concept, name and strategy to help us unify our business and end any confusion about our products, which was hurting us at trade shows. It was a big process but Liquid’s new brand created a sense of trust and helped us frame better campaigns and clearer client presentations.

The results were impressive too, with our Australian subscription revenue jumping 30% in the next year. We are happy to recommend Liquid to anyone wanting a successful rebrand and a smooth transition.

Joshua Abra
Director