BRANDING   |   POSTED ON 19.11.2009

Prince Charles has used his royal position to his advantage and established his own homewares brand. Of course, in line with his status, the brand represents luxury and sits along other high profile companies such as Tiffanys, Wedgwoods and Waterfords. The delicate collection of china, crystal and silver, called Traditional Arts, has been designed by graduates and young designers.

The brand’s point of difference is in the decorative design style of the products which is inspired by old manuscripts, motifs and myths. The brand is committed to restoring the tradition of arts and crafts. Also unlike other brands in their market, they take custom orders.

Prince Charles is among a whole line of celebrities who are starting their own brands in the homewares market.

FAQs

• Why is Prince Charles involved in the homewares business?
  • Prince Charles is involved in the homewares business to promote sustainable and high-quality products that align with his long-standing commitment to environmental conservation and craftsmanship. His ventures often support local artisans and sustainable practices.
• What type of homewares does Prince Charles’ brand offer?
  • Prince Charles’ homewares brand offers a variety of products including furniture, textiles, ceramics, and decorative items. These products often emphasize traditional craftsmanship, sustainable materials, and classic design.
• What is the name of Prince Charles’ homewares brand?
  • Prince Charles’ homewares brand is called Highgrove. Named after his private residence, Highgrove House, the brand reflects his personal tastes and commitment to sustainability and quality.
• How does Prince Charles ensure the sustainability of his homewares products?
  • Prince Charles ensures the sustainability of his homewares products by using eco-friendly materials, supporting local artisans, and implementing ethical production practices. The brand emphasizes reducing environmental impact and promoting sustainable living.
• Where can consumers purchase Prince Charles’ homewares products?
  • Consumers can purchase Prince Charles’ homewares products through the official Highgrove online store and select retail locations. Additionally, proceeds from sales often support charitable causes and the Prince’s various philanthropic initiatives.