Promotional piece using old school design techniques
In the very competitive printing industry, finding a point of difference to promote a company it’s sometimes a challenge. This letterpress printer in the UK wanted to showcase their specialty method of printing, consisting of inking raised type pressed into soft paper using vintage equipment. This was the common form of printing back in the mid 15th – 19th century.
Glasglow Press wanted to demonstrate to customers the potential of letterpress printing and its tactile qualities. Their brand strategy was to commission a graphic designer to develop a creative piece, highlighting different techniques. The result is a beautiful pack of music-themed cards, using different types of paper and printing techniques such as die-cutting and metallic foil. The cards are then packed in concertina folded translucent paper, creating a piece that the customer would keep and show others.
This promotional piece is an educational tool on letterpress printing but also raises the profile of the Glasgow Press brand – it showcases their creativity, skills and attention to detail.
Businesses can no longer rely on a simple style guide to maximise their brand's power, a brand visual language ensures all you are sending the right messages across all your visuals.
https://liquidcreativity.com.au/wp-content/uploads/2018/08/Brand_Visual_Language.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-08-22 09:49:422020-06-22 11:59:05Your business needs a brand visual language
Staying ahead of competitors, disrupted industries and a crowded marketplace has made good design crucial to adding value and improving your business.
https://liquidcreativity.com.au/wp-content/uploads/2018/07/Design_led_businesses_succeed.png471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2018-07-18 09:07:402020-06-22 19:58:33Why good design is crucial for your business bottom line
This is a clever initiative that goes to show how very efficient marketing strategies and amazing advertising concepts always come from simple ideas.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/coke_efficient_marketing_strategies.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-08-04 09:19:582016-12-22 13:08:58Happiness can double when you share
Barcelona's Eyescream and friends came up with some creative solutions to simplify the traditional Taiwanese ice cream and improve the consumer experience.
https://liquidcreativity.com.au/wp-content/uploads/2016/02/eyescream_01.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-07-28 09:12:222016-12-22 13:08:58Eyescream made from creative solutions