REBRAND   |   POSTED ON 15.08.2013

The tiger changed its stripes and now wants to fly high

Tiger Airways, a low-cost airline has recently undergone a new change. Now known as Tigerair, they have rebranded while creating a joint venture with Virgin. Tigerair wanted to change the way they connect to their customers, to be more ‘warm, passionate and genuine’. The new logo no longer uses the tiger and it consists of only a logotype. It is cute and bubbly with it’s oversize titles which Tigerair says symbolises their role in connecting their customers from one point to another. The orange hanging off the ‘g’ is a reference to a tiger’s tail, cheesy, but playful.

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