Brand speaking with target market

Is my brand speaking to my target market?

There are several factors that make up the life force for an effective brand, whether personal or corporate.
Telstra logo in full color

Telstra’s rebrand shows it’s full colour spectrum

Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...
Adidas aims success through branding

How Adidas aims for success through branding

As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.
Olympic logo

Olympic logo failure: who invited Bart and Lisa?

London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...