Posts

Brand speaking with target market

Is my brand speaking to my target market?

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There are several factors that make up the life force for an effective brand, whether personal or corporate.
Telstra logo in full color

Telstra’s rebrand shows it’s full colour spectrum

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Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...
Adidas aims success through branding

How Adidas aims for success through branding

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As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.
Olympic logo

Olympic logo failure: who invited Bart and Lisa?

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London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...