Is my brand speaking to my target market?

There are several factors that make up the life force for an effective brand, whether personal or corporate.

Telstra’s rebrand shows it’s full colour spectrum

Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...

Olympic logo failure: who invited Bart and Lisa?

London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...