Posts

Is my brand speaking to my target market?

/
There are several factors that make up the life force for an effective brand, whether personal or corporate.

Telstra’s rebrand shows it’s full colour spectrum

/
Unless you’ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette...

Olympic logo failure: who invited Bart and Lisa?

/
London's 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research shows that London...