As Adidas tells us through their brand marketing around renowned athletes and ordinary people that rise above their challenges every day, 'impossible is nothing'.

Luxury brands had record sales in 2007, but the prediction for 2011 is for sales to outperform this record.

Not only the design of this watch looks pretty cool, it also comes with a packaging designed to impress and be functional.

The release of a new Apple product always creates high expectations and shows the power of the brand.

Alessi is a great example of how a company has built their business around the importance of design.