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What is Brand Consistency & Why Every Business Should Care – Liquid Creativity
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Every business big or small could benefit from a consistent brand. Make sure to follow our tips to keep your brand aligned with who you are.
Taking the hint: When you should rebrand
When it comes to branding, change can be a difficult thing to master. How do you know when to rebrand? Here are just some of the indicators when a rebranding strategy may be precisely what your business needs.
Brand Profiling: Building a Consistent Brand With a Compelling Personality
Profiling is an essential aspect of building a brand with an appealing personality. So how can you build a brand profile that customers will love?
Brand Management: Process and Responsibilities
Your branding should be one of the strengths of your business, however it needs to actively managed to be effective. Here's our guide to successful brand management.
The 2020 guide to successful brand positioning in your market
As we begin a new year, learn about the strategies that will best position your brand to attract the right customers you want and grow your business.
Brand Audit: Does Your Business Need a Brand Refresh?
If you're finding that your business has become tired or is not performing in the way you want, consider doing a brand audit to check the state of your branding.
Why Branding is Important in Marketing
From a marketing perspective, it's vital for your business to develop strong branding for every touchpoint because everything you do impacts your customer’s perception of your brand.
Colour Psychology: Outstanding Uses of Colour in Branding
It’s crucial to get the colour of your branding right, there are so many aspects to consider that can go a long way in helping or hindering your brand's potential.
What Is Branding? Why Is It Important to Your Business?
Branding, being ‘on-brand’ and brand strategy are common terms used in business today. But how do you define it and how can it be applied to your business?
Branding in the Age of Social Media
Branding online requires a good strategy to get the best return on investment. So, what can you do to get the best from your brand on social media?
Ask Questions to Increase your Conversion Rate
If you’re looking for people to part with their time or money, you need to give a compelling reason. Is your campaign getting the right conversion rate?
Unpacking ahm’s New Brand Positioning: The Art Of Simplicity
Keen to attract a particular market segment, ahm took on a total repositioning. We take an in-depth look at how they successfully carved out a new brand position in the market.