Posts

Keepcup

A brand strategy to Keep growing

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KeepCup brand strategy is building a story about sustainability by showing its customers that preserving 50,000 trees is "a lovely thought”.
French cafe

A french cafe creates a brand that makes you feel at home

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This french cafe located in the old wash houses in Strasbourg, France, is named ‘La Corde à Linge’ (meaning the clothes line).
Cafe brand to feature in design books

A memorable cafe brand to feature in design books

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With new cafes always opening up, how does one cafe stand out from another? How can you make it memorable?