Posts

Branding for different Generations

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Each different generation has a specific culture that goes far beyond mere demographics.

Why you must have a current, flexible Marketing Plan / Strategy

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While today’s marketplace dictates the need for specific, different marketing plans, one that outlines an overall...

This Dove ad is a real beauty

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Dove Real Beauty Sketches was a great ad born from market research suggesting that only 4% of women described themselves as beautiful.

Spreading the word based on product creativity

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To communicate the brand message "Dare to be tender", Milka changed the entire manufacturing process, in a brilliant...

A rebrand that increased visitors and product sales

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The Auckland Art Gallery Toi o Tamaki is the leading public gallery in Auckland with the most expansive collection...

The fine art of naming your brand

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Strategic naming is a fine art. It’s not an easy task to get to the core of your brand in a few syllables.